Financial Services:- Having The Right Balance Between Technical Knowledge & Skills Application

Financial Services

It is without a doubt that to succeed in the financial services arena you have to have excellent product and technical knowledge.

As the clients themselves become more sophisticated their expectations of their service providers increases exponentially.

However what is also of paramount importance is that the financial service provider is able to leverage their technical know-how by being able to interact with their clients in a way that they can develop relationships build on trust, confidence and integrity.

Clients constantly comment on "wanting to be comfortable" with their financial service providers.

Should the financial service provider over rely on just technical knowledge they could come across as being too product focused, developing the client's perception that they are only interested in selling products and generating revenues regardless of the client's individual needs.

Should the financial service provider over rely on just client skills they could come across as lacking substance and knowledge of what is best for the client and prepared to say anything to make a sale.

In order to provide the clients with a first class service the financial service provider needs to compliment technical and product knowledge with excellent client skills.

This will ensure that financial service providers focus on developing long-term mutually beneficial relationships developing the client's perception that they are always working with their best interests in mind.

This approach does not exclude revenue generation as clients are happy to pay for a first class service as long as they believe they are receiving one.

David Howard Training specialises in helping financial institutions to harness and leverage their technical know-how by developing their client interaction skills throughout the firm in relation to the client's contact point.

This ensures that there is a high quality seamless coverage of the client's organisation.