Sales Presentation Skills

Sales Presentation Skills
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Pre-course work

Please bring with you a presentation you are about to deliver or one that you have recently delivered. These will be used for practical exercises during the workshop

Workshop Aim:

The overall aim of the workshop is to develop the participants’ ability to
       deliver effective presentations that achieve results.

Workshop Objectives

By the end of the workshop participants will be able to:

Deliver a persuasive presentation in a confident and relaxed manner
Plan and prepare an effective presentation
Communicate in a way that maximises the understanding of key messages
Use visual aids that enhance presentations
Deliver a clear and persuasive presentation to audiences of any size
Successfully and confidently manage a Q & A session

Workshop Methodology:

The course is designed to maximise participant involvement and learning. A number of proven methodologies are employed including:

trainer led input
group/individual based exercises
individual presentations using CCTV for record and playback
individual/group feedback and coaching

Workshop Content

DAY ONE:

Workshop Introduction


Introductions
Workshop aims and objectives
Personal Learning Objectives

Introduction to Effective Presentations

Benefits of being a good presenter
What makes a good presenter?
Common failings
Building confidence & credibility
Feedback – ground rules

Practical Presentations Using CCTV

Participants will be asked to deliver a presentation using the material that they brought with them

Feedback and coaching for improved performance

Presentation Structure and Content

The purpose
Audience considerations/expectations
Objective setting
Gathering data, logic flow, retaining interest
The first few minutes
Structuring for impact
Review & Rehearsal

Practical Presentations Using CCTV

Participants will be asked to deliver a presentation using the material that they brought with them

Feedback and coaching for improved performance

Review and Close

DAY TWO:

Visual and Vocal Impact


Retention and attention
Audience recall
Vocal impact
Non verbal communication
Working the audience

Producing a Persuasive PowerPoint Presentations

Designing OHP slides
How to use visuals
Pit falls – Do’s & don’ts
Exercise – What works and does not work

Practical Presentations Using CCTV

Participants will be asked to deliver a presentation using the material that they brought with them.

Feedback and coaching for improved performance

Managing Q & A Sessions

Attitude & emotions
Techniques
Process
Mental dexterity
Managing difficult people/situations

Being Persuasive – Know your Audience

Different Audience needs
Communication styles
Methods of persuasion
Getting results

Practical Presentations Using CCTV

Participants will be asked to deliver a presentation using the material that they brought with them. The focus will be on Q & A session or managing difficult people.

Feedback and coaching for improved performance

Review and Close